FORWARD TO A FRIEND

7 reasons custom publishing delivers
the highest ROI

Your marketing budget is stretched thinner than ever around a continually expanding media mix. But year after year, your custom publication delivers greater impact and provides a better return on investment than ad placements in traditional media. Scroll over each reason to find out why:

It's what your customers want.    Your competition is doing it.    Retention marketing is cost-effective.    You'll increase your word-of-mouth marketing.    You'll raise your response rate.    You'll build customer confidence.    You'll enhance other media efforts.	88% prefer a custom publication as their source of information over an advertisement. 50% of all Americans see value in the service provided by custom publishing. 48% appreciate companies that provide custom publishing as a service to them. 57% report saving custom publications to refer to later. 47% say they read custom publications cover to cover. According to a Roper Public Affairs study conducted in 2005. 92% of marketing directors feel that custom publications are very or fairly effective at relationship building. 88% indicate it is very or fairly effective at generating loyalty. 83% indicate it is very or fairly effective at client retention. According to a survey by Custom Publishing Council (CPC) and the Association of Publishing Agencies (APA). Custom publications are especially cost-effective because they promote multiple products and services within each issue. The average rate of pass-along readership of custom publications is to 0.9 others, nearly doubling the reach of the publication. In addition, 18% have recommended the custom publication's sponsoring organization to others. According to a 2007 study by Readex Research for the Custom Publishing Council. 74% surveyed indicated they have taken at least one action in the last 12 months as a result of reading or looking through custom publications. According to a 2007 study by Readex Research for the Custom Publishing Council. 77% of readers surveyed agree that a custom publication gives them a more favorable impression of the sponsoring organization. According to a 2007 study by Readex Research for the Custom Publishing Council. Combining an e-mail newsletter with a printed newsletter can lift response rates by as much as 15%. Source: The Marketing Report.